straighten tieThe Importance of a Business Name:

If you are looking to start your own business in the near future, then you will need to think up a business name at some point. And while this may not be the very first step that you take in creating your business, it is typically a decision that you will want to make sooner rather than later. This way, you can have your business name and company logo ready when it comes time to print stationery, create signs, print business cards, and much more. However, choosing a business name is sometimes harder than you might think. For this reason, it is a good idea to have some tips to fall back on that will make this an easier process.

Fun Exercises to Create Potential Business Names:

There is a fun exercise you can try out that is guaranteed to give you at least a few potential names for your business. To begin, simply write out a brief description of your business, using as many descriptive words and nouns as possible, but being careful not to write more than maybe a paragraph. Once you are happy with your description, go through with a pen or highlighter and mark some of the adjectives, nouns, and verbs. By piecing some of these words together, you may be able to come up with some business names that are appealing to you.

If this does not help you come up with anything right off the bat, you can try a different strategy. Using the same description that you wrote, try to come up with a list of words that remind you of your business. These can be nouns, verbs, or any other part of speech. You may be able to come up with some business names this way.

If all else fails, do not hesitate the repeat these same steps with friends and family members once you have written your description. They may be able to help you come up with some names that you would never have even thought of.

Consider Going with a Family Name:
If none of the names that you are coming up with seem to suit your business, then another option you may want to consider is that of using your first, last, or full name as the name of the business. Of course, this is more appealing for some types of businesses than it is for others. For example, this may be ideal for a law firm or other professional practice. However, keep in mind that when a potential customer or client chooses a company for their work, the name of business actually plays a large role in this decision, and business names that do not accurately describe or reflect the company may be detrimental.

Overall, choosing a business name is not always an easy process. After all, even once you choose one, you should make sure that it is not copyrighted or trademarked by another company. From there, you should register your business name before someone else takes it!

This post was provided by Greg Saunders, a new business owner in Toronto. He used a business name search Ontario service for his company. He strongly recommends Resources for Canadian Business Owners. They are located at 1145 Midland Ave #9 Toronto, ON M1K 4H2‎ (416) 757-3351.
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