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The Genius of Generosity: Give Until It Hurts! Education-Based Marketing

Building Your Brand, Getting Started, Marketing Professional Services

When it comes to personal relationships, people often remind us that you’ve got to give love to get love, and, for the most part, the more love you give, the more you’re going to get in return. Though it may sound a little counter-intuitive at first, the...

How Enchanting is Your Brand? Infographic via Guy Kawasaki

Building Your Brand, Getting Started, Marketing Professional Services, Referral Building

In celebration of his new book, Enchantment: The Art of Changing Hearts, Minds and Action, branding superstar and online jack of all trades Guy Kawaski has new infographic making the rounds courtesy of Column Five that solopreneurs and small business owners should...

Four Great Books for Your Solopreneur Summer Reading List

Building Your Brand, Getting Started, Marketing Professional Services, Referral Building

I was browsing the small business section at my local library recently when I was struck by a depressing pair of shelves dedicated entirely to books about starting a home business. It’s not the most well-funded library in the world, and there was something about the...

Common Solopreneur Mistakes #1: Following Your Heart

Building Your Brand, Getting Started, Marketing Professional Services, Referral Building

Using your heart as a compass is a great piece of advice to follow in business and life itself. Relying on it as your sole piece of navigational equipment is quite another all together, especially when you’re building a solo business. There’s so much well-intentioned...

3 Time Saving Outsourcing Opportunities for Solopreneurs

Building Your Brand, Getting Started

Ask any successful startup manager or solopreneur how they got where they are today, and they will make it clear that they didn’t get there on their own. If you’re out there building a business with a small to nonexistent staff, it’s important to understand that...

Just How Productive is the Average Home Office?

Building Your Brand, Getting Started, Referral Building

For many professionals working in a traditional office, telecommuting from home sounds like a dream come true, pajamas included. Without the distractions of constant interruptions and endless meetings, you’d almost certainly be so much more productive and the daily...
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